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La Historia of Our Beginning

Bienvenidos to Fuerza Elite, where our passion for health meets the rich flavors of Latino culture. We started with a simple idea: to create a protein bar that’s not just nourishing and effective but also deliciously familiar. Our horchata-flavored bar, packed with 20 grams of protein and high in fiber, is just the beginning. As we grow, we’re committed to capturing the taste of home in every bite, celebrating our roots and the vibrant community that inspires us.

Our Mission

Our mission is to bridge the gap between health y heritage. By infusing traditional Latino flavors into our supplements, we aim to create a powerful conexión between nutritious living y cultural pride, empowering nuestra comunidad to live healthier, more vibrant lives. A portion of every purchase supports Latino health initiatives, helping to build stronger, healthier communities across the globe. Our commitment extends beyond nutrition to encompass wellness and empowerment for all.

Our Vision

Nuestra’s vision is to build a future where our bars bring a taste of Latino culture to every corner of the market beyond gyms and supplement stores. Our ambition is to lead in innovation, blending traditional flavors like fresas con crema, caramelo, and tres leches into our expanding product line. By entering Latino-owned stores and cafes, we’re not just selling products; we’re integrating our heritage into the fabric of everyday life, ensuring our comunidad can thrive through Sabor, Cultura, y Salud—one protein-packed bar at a time.

Our Local Latiné Partners


Le Mercantile

Fiddles Juice Bar

1997 Cafe & Cocina

Deportes Monreal

Cafe Con Arte

Washington State University (WSU)

Columbia Basin College (CBC)

Heritage University



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Revolutionizing Latiné Salud | High-protein horchata bar